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Monday, September 8, 2008 

Your home will shine!  With Nancy’s home staging skills and Dean’s market analysis expertise, you will reap the benefits of success.  Your property will receive an aggressive approach in marketing to achieve its highest value in the shortest time possible. 

You are an important part of the marketing program for your home as no one knows your home better than you do.  We take pride in always being true to you, and negotiate your best interests while promising complete and accurate work in a timely fashion, and adhering to the highest ethical standards of practice.



  “Committed to partnership, as a matter of integrity”

To ensure a “fit” with discriminating clients, it is essential that we establish a framework within which to operate. Whether you are selling your home or purchasing a home, you’ll be assured that you’ll be dealing with pre-qualified clients who have read and understood this same agreement.

WHAT WILL WE PROVIDE?

  1. Loyalty-  We promise to always be true to you and your interests.
  2. Professionalism-  We promise complete and accurate work in a timely fashion while adhering to ethical standards of practice.
  3. A Philosophy of “Win-Win”-  We will only engage in transactions which benefit all parties involved.

and

WHAT DO WE ASK OF YOU?

  1. Honesty-   Please, “tell it like it is”...you won’t hurt our feelings.  We are committed to be open to what you have to say.
  2. Respect for Resources-  Your time and energy is valuable and so is ours.
  3. Be Realistic-  We enjoy exploring new possibilities and “stretching the envelope”, provided it has a thread of reality in it.

COMPARE US TO ANY OTHER BROKER
  • Accessibility:  As your REALTORS, Dean and Nancy are fully available to you 7 days a week.
  • Advertising:  They are devoted to the effective advertising and results-oriented marketing of your home so that it sells in the minimum amount of time with the maximum amount of profit for you.
  • Community Image:  Associated with Russ Lyon Realty, Dean and Nancy are proud of the brokerage to which they belong. Its strong reputation generates numerous leads.  They also contribute to many local Phoenix charities including the Healing Paws Animal Therapy Program at the Phoenix Children’s Hospital and the Positive Focus Program allowing children from elementary schools through high school to “flip it” into something positive.
  • Dedication:  These professionals are “full time” and aggressively pursue your objectives while serving your real estate needs.
  • Ethics:  Russ Lyon Realty allows Dean and Nancy to offer a cancellation policy, if you are not satisfied.  They are committed to fight for your best interests, not for just their own.
  • Competency:  Their knowledge, understanding and ability to communicate contractual terms are well-tuned strengths you can depend on throughout your entire home buying or selling process.
  • Experience:  Russ Lyon Realty has had the benefit of serving the Valley since 1947 and Dean and Nancy have consistently been multi-million dollar producers for over 7 years.
  • Full Service:  As full time, full service, fine home specialists, Dean and Nancy work together through Russ Lyon Realty’s network to offer relocation services, mortgage assistance, and generate new leads.
  • Professionalism:  They keep themselves informed about current trends in the community, are prepared to discuss all aspects concerning the sale or purchase of your home, are capable of presenting a marketing analysis of your property and offer you personalized service every step of the way.
  • Promotion:  Russ Lyon Realty helps provide professional materials and sales aids, such as Properties of the Southwest magazine, color flyers and virtual and agent/office tours to assist them in effectively marketing your property.  Their work is always first rate and your home will shine! 
  • Technology:  Through Russ Lyon Realty, Dean and Nancy have access to the Internet and many promotional websites as a valuable resource for displaying home listings inventory and current open houses. 
  • Track Record:  Dean and Nancy have consistently been a winning combination of real estate success for home buyers and sellers.




How to receive your complimentary CMA.

This CMA is designed to give you an overview of homes being sold in your neighborhood. It will help educate you on how to make an informed choice when it comes to pricing your home for sale.

Just fill out our quick form, be sure to include your address as well so we’ll know what neighborhood you’re in, and we’ll promptly process your CMA request and contact you as soon as it’s ready for you.

>> Get Your CMA Now

Special Report
How You Can Avoid The High Cost of Discount Commissions.

Even though discounting commissions has gone on since the beginning of the real estate industry, note the main reasons why agents cut commissions on a regular basis:

Inexperience- This agent is not comfortable asking for customary rates top agents charge, while “practicing” on their first few clients.

Desperation-  When competing with other agents for a listing, this agent lacks the confidence in the quality of their service.  Deep down, they doubt their ability to really do what is necessary to get the job done.  Additionally, this agent is more likely to sacrifice the client’s interests during the course of the transaction by giving in to better/more experienced agents.

Lack of Character-  This agent offers a discount up front, to obtain the listing, and then withholds important services later on.  The rationale goes something like “Why should I do this or that for so little”?

Russ Lyon Realty Company and First American Home Buyers Protection Corporation have teamed up to provide home warranty coverage to every home seller who lists their property with Russ Lyon Realty – at NO COST to our clients!

There are many benefits to having a home warranty in place during the sale of your home, including:

  • Homes sell faster and for top dollar
  • Post-sale snags are avoided
  • Buyers move in with confidence
  • Service representatives are on duty 24 hour a day, 365 days a year
  • Access to a large network of insured contractors and repairmen
*Restrictions apply.  See contract for details.